Google Product Review Algorithm Update
If your website offers reviews on products, you will want to check your overall search rankings to see if you were impacted by Googles latest Product Review Algorithm Update.
In general sites product pages are thin in nature and explain very little about the products. Another issue is - product reviews are usually copied word for word from the manufactures catalogue. The same copied product text can usually be found on thousands of other websites that sell the same product.
A Google spokesperson had the following to say about the Product Review Algorithm Update:
The algorithm update is designed to better reward product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products.
Reviews that are written in a way that has insightful analysis and original research will be rewarded, especially content written by experts or enthusiasts
If you encounter rankings drop because other content is promoted above yours, it will definitely feel like a penalty.
In essence, Google is not directly punishing your site. Google is simply rewarding sites with more insightful review content.
So now is the time to change your marketing strategy and SEO strategy. You now need to put a lot more effort and detail into your product reviews so that the reviews are unique and stand out from your competitors.
Product Review Tips
- Describe how a product has been designed and its effect on the users beyond what the manufacturers catalogue says.
- Discuss the benefits AND drawbacks of a particular product, based on your personal research.
Product rankings are now based more on providing insightful analysis and original research by experts or enthusiasts who know the product well.
And do yourself a favour, navigate to Google Search Central Blog for details on how to further improve your product search visibility - providing better product information