South African Substance Abuse Hotline

Google Medic Algorithm Outcome – 1/8/2018

As we all know Google recently ran a huge Medical Health Algorithm – 1 Aug 2018. In the process, they demoted immense amounts of medical websites, ranging from Doctors Practices to Addiction Treatment Rehabs to general medical and health Blogs and E-commerce websites. Google seems to have replaced branded websites with government websites, helplines, news websites, and directories. But the question at hand is:- Did the 1-8-18 Medic Algorithm work? Google Medic Algorithm Failure! In my eyes, the algorithm was a total disaster, and is infested with bugs surpassing that of 10,000 Afghan camel fleas infesting a jockey’s crotch! Big brands were removed and were replaced with directories, news websites… Read More

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Google Medical Broad Core Algorithm Update - 1 August 2018

Google Medic Broad Core Algorithm Update – 1 Aug 2018

Google Medical Health Algorithm – 1 Aug 2018 1st to 6th August Google ran a huge broad core algorithm update, which is said to be the largest algorithm update this year, which mostly targeted YMYL websites (“Your Money or Your Life” websites) At first, I only noticed a bounce around in traffic, which is normal for a big update. But for the last few days, I noticed a significant drop in traffic for only a few websites! Broad Core Algorithm Update Targets Medical and Health Websites On further investigation, I noticed the algorithm targeted medical and health blogs, doctor practices, e-commerce websites that sell medical/health as well as websites that… Read More

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Google Mobile Friendly Algorithm

Google Mobile Friendly Algorithm

Mobile Friendly Responsive Web Design Google is once again on a prerogative quest of finding more mobile-friendly search results and have introduced a mobile algorithm aimed at responsive web design, specifically for touch screen phones. The mobile-friendly algorithm comes into fill swing 21 April 2015. The aim of the mobile algorithm is to display the most relevant and timely results, regardless of whether the information lives on a mobile-friendly web page or a desktop site. Meaning, your desktop site now needs to be mobile compatible otherwise Google will filter it from the mobile search results. Desktop sites now need to ensure their site is configured properly and viewable on modern… Read More

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What impact will the mobile friendly algorithm have

What impact will the mobile friendly algorithm have

Mobile Algorithm Impact Is your site mobile friendly? If not I suggest you make it mobile friendly. 21 April is the deadline for Webmasters. Google Zineb Ait Bahajji from the Webmaster Trends team at Google was quoted saying the 21 April mobile-friendly ranking algorithm will have more of an impact on Google search results than the Google Panda update and the Google Penguin update did. It is also estimated that 50% of search on Google is done via mobile phones. This by itself could have a huge impact on your website, specifically shopping sites, businesses, news sites as well as tourism sites that are reliant on mobile users. There are… Read More

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How to identify mobile error pages in Webmaster Tools

How to identify mobile error pages in Webmaster Tools

Checking Mobile Usability Errors You can check mobile usability errors in Webmaster Tools by clicking on “Mobile Usability” under “Search Traffic” drop-down menu. Then click on each usability error to identify each error page. If you don’t have a Webmasters Account you need to open one using your Gmail account, then submit and verify your site. The usability errors should display immediately once the site is added. Google takes around a week to amend the Mobile Usability graph. Once changes have been made and detected they will amend the graph and mobile search results. The mobile algorithm is based on real-time, so once Google detects changes they shall amend the… Read More

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Google Doorway Algorithm Update and Doorway Pages

Are Location Doorway Pages For Businesses Acceptable The doorway page topic, which is close to the heart of most SEO companies that spam their services under each town and country. Lets first have a closer look at Google’s SEO Guidelines. On many occasions, they have warned Webmasters not to use single word variations in titles and have warned about internal page copy that adds little or no value to the original page, and have emphasized you need to add value, specifically to location pages. The main doorway culprits are SEO services, directories and PPC (Adwords) campaigns that optimize for specific queries but the links aren’t accessible via internal navigation, only… Read More

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