Coronavirus Impact on Websites The Broad Core Algorithm Updates are about the worst you can experience as a website owner, but the coronavirus is even worst!. Covid-19 can have a bigger impact in certain business niches than a Broad Core Algorithm. People simply stop searching for the services because they cannot move out of their country. For quite some time I have been following the impact of COVID-19, also known as the novel coronavirus in the travel industry in South Africa, the rehab industry, homeschooling in South Africa and the herbal industry that exports to European countries such as China, Taiwan and the USA. The outbreak in South Africa was… Read More
Continue Readingnoindex nofollow WordPress posts – Disallow crawlers
Blocking WordPress Posts And Pages From Crawlers As you may have noticed WordPress itself does not allow noindex, nofollow of individual posts and pages without using a plugin. The only option you have in WordPress Admin is to allow crawlers to index all pages or to index nothing. There are however ways of working around WordPress deformities, actually, there are 3 different methods of blocking crawlers from crawling posts and pages. Below I discuss the easiest method, which is accomplished by editing the theme header.php template. Its an extremely easy method of implementing <meta name=”robots” content=”noindex,nofollow”> and I include snapshots and examples. Always remembering meta tags are not case sensitive,… Read More
Continue ReadingWhat are impressions, position, and clicks?
Below we explain impressions, positions, and clicks in Google Search Console and Search Analytics report. What Is An Impression? Generally speaking, an impression is the number of times a link URL appears in the search results (not clicked upon) The link does not necessarily have to be scrolled into view, or for that matter, be visible to count as an impression. What Is a Search Result Position? A position is calculated from top to bottom on the primary side of the search results page, then top to bottom on the secondary side of the search results page. The above image displays positioning. Take note; images have position 2 and Knowledge… Read More
Continue ReadingIs Duplicate Footer and Main Content Filtered by Google?
Does Google Filter Copy Content? Your footer, as well as your navigation (your theme template and layout), is seen as part of your page content. But it is not seen as part of your primary content and carries very little weight in comparison to your main content. John Mueller has confirmed that duplicate footer content (boilerplate content) and links carry very little weight and are not seen as relevant content to the page due to it been copied throughout the website. John Mueller had the following to say in a Hangout video I think the main thing to kind of consider, is if you are linking side wide in the… Read More
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How To Use rel=canonical To Prevent Copy Issues
What is rel=canonical and how do I use it to specify pages with similar content? The canonical page is commonly known as the preferred page when there are a number of pages with similar content that could be misinterpreted as a copy. Firstly you need to set the preferred version of your website. Google treat www and non-www as two separate URL’s. That can be done in Google Search Console. Using the rel=canonical tag in the <head> section of your document. To use the <link> element with the attribute rel=canonical in the <head> section of your document you would need access to your page codes, or you can use a… Read More
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How to Block Pages from Google Search?
Blocking content from Google. There are a number of options available for blocking content from Google. You can use password-protection, robots.txt and the noindex meta tag (not to forget, deleting the page!) Blocking Google via password-protection. Google and other spiders can’t access password protected pages, so this is a very effective way to protect your personal information from appearing in the Google search, or for that matter, any search. You can achieve this by editing your htaccess file, that’s if you are using Apache Web Server. There are also a lot of tools available that will allow you to do this. Blocking Google via robots.txt. Files and directories can be… Read More
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Google Medic Algorithm Outcome – 1/8/2018
As we all know Google recently ran a huge Medical Health Algorithm – 1 Aug 2018. In the process, they demoted immense amounts of medical websites, ranging from Doctors Practices to Addiction Treatment Rehabs to general medical and health Blogs and E-commerce websites. Google seems to have replaced branded websites with government websites, helplines, news websites, and directories. But the question at hand is:- Did the 1-8-18 Medic Algorithm work? Google Medic Algorithm Failure! In my eyes, the algorithm was a total disaster, and is infested with bugs surpassing that of 10,000 Afghan camel fleas infesting a jockey’s crotch! Big brands were removed and were replaced with directories, news websites… Read More
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SEO Strategies
Our SEO Strategies 2018 has brought upon an entirely new ball game when it comes to SEO and the strategies used. The mobile net now playing more of an important role than ever before with Google moving over to mobile first indexing. And not forgetting about Google’s aggressive tweaks to their algorithms with regard to quality content versus low-quality content. Last updated 23 October 2018 SEO Strategies We Focus On Our main focus is quality content, linking and the below mentioned. We hook up your social media profiles to your site. We perform basic on-page SEO which includes titles, descriptions, meta tags, image optimization, etc. We emphasize importance with regards… Read More
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What Is SEO And How To SEO A Website
What Is Search Engine Optimization (SEO) To SEO your website you first need to understand SEO (Search Engine Optimization). Secondly, the benefits of optimization, and what it can or cannot do for your site. Last updated – 23 October 2018 Let’s start at the beginning (once upon a time 😉 Firstly, a search engine is a program that allows users to search the Web by entering specific keywords (queries) into a search box. After typing a query, the search engine displays a result page, usually 10 results. You can think of the results as a list of sites that best suit your query. This is where SEO comes into the… Read More
Continue ReadingWeb Design Follow Footer Links and Penguin Penalties
Web Design And Follow Footer Links Web designers and SEO services are renown for pointing a link back to there website in the footer, not only for advertising purposes but also for PageRank, which we all know plays an important roll in ranking. PageRank has been one of the signals Google use to determine a site’s authority in the search results. Due to PageRank been a crawling factor Webmasters went out on a quest of spamming backlinks in the hope of gaming the search results. Hence, we have the Penguin Algorithm that filters out sites that use illicit backlink techniques, and at times the WebSpam Team will intervene, classifying the… Read More
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