Google Testing Pop Up Descriptions From Reputable Sites
Google are now testing Wikipedia description pop-ups next to the cache drop-down in organic search results. The pop-up includes a brief description of the website.
The downside is – If you have no mention of your site on Wikipedia you will not benefit with a pop-up.www.fiercewireless.com was the only site I came across that displayed a DMOZ pop-up.
businesstech.co.za and cyberseo.co.za were the only two sites on front page without mention!
I came across the pop-ups after noticing strange phrases in Webmaster Search Console and traffic coming from an old articles that were written back in 2014.