Is Duplicate Footer And Main Content Filtered By Google?

Your footer as well as your navigation is seen as part of your page content. But it is not seen as part of your primary content

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Does Google Filter Copy Content

Does Google Filter Copy Content

Your footer, as well as your navigation (your theme template and layout), is seen as part of your page content. But it is not seen as part of your primary content and carries very little weight in comparison to your main content.

John Mueller has confirmed that duplicate footer content (boilerplate content) and links carry very little weight and are not seen as relevant content to the page due to it been copied throughout the website.

John Mueller had the following to say in a Hangout video

I think the main thing to kind of consider, is if you are linking side wide in the footer for the example, or if you have text side wide in the footer. Then that is probably not the same weight as if you had that on some many different pages that are completely separate.

So it is not so much the issue that it is in the footer, it is just well; we see this across so many other pages on this web site that we think it is probably not the most relevant thing on the whole web site.

For example, if you have to put a legal disclaimer on your footer of your website for legal reasons. That doesn’t mean the rest of the content on that page will be devalued. But rather, we will try to figure out, oh this is a disclaimer that is across the site, so that if someone is specifically looking for this disclaimer, fine, we will show one of the pages from the site, but otherwise we wont treat it as primary content for that page

Interesting comment by Mueller. Coincidentally; he was not referring to footer spam. He was referring to legitimate side wide duplicate footer content (big difference between the two) Basically speaking - if you use boilerplate text in the footer, throughout the website, it will ignored by crawlers and will not be seen as part of your primary content.

Google’s Quality Algorithms also target widely distributed outbound links in the footer or template, stating they should carry the rel=’nofollow’ attribute.

And here is another thing to remember. If you spam your footer with keywords throughout your site crawlers will filter those keywords from your entire site.

So it is not so much the issue that it is in the footer, it is just well; we see this across so many other pages on this web site that we think it is probably not the most relevant thing on the whole web site.

In other words – regardless whether in the footer or not, if keywords/queries are spammed throughout the site the algorithms will devalue the spammed keywords, and the algorithms will do the same with regards to excessive use of keywords on image ALT, title attributes, meta titles, meta descriptions, header tags, navigation, etc ...

The more you repeat keywords inside or outside the conversation the more crawlers will filter it, regardless whether the spam is in the footer or in the primary content.

Copying Content From Other Sites

You can copy snippets from other websites, then add value to the copied snippets and link back to the original source.

But if you copy or scrape content from other websites, word for word, Google will filter your article/page and when it becomes excesive they will filter your entire website from the search results.

Always remembering, you need the author's permission before copying text, images, videos, etc ... Because most digital content has copyright protections.

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Author - Terry

Terry is the owner of Cyber SEO Srvices and specializes in Optimization, Web Design and Digital Marketing and has been worked in the field for over 10 years and in Jan 2019 he qualified as a Google Ads Specialist and Consultant for Google Search, Display, Mobile, Shopping and Video Ads.

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